Ahead of the implementation of prices, convey all your salon guests. What was the result? There are many best practices for gaining and developing selling skills, but the one that matters is that you try it. Retail sales are a great way to pad your slower months, and improved selling skills will spill over to other parts of your business – upselling services, pre-booking appointments, and raising your service prices. Clients evaluate salon and spa experiences partly on your hair, nail, face, and/or body services. It sounds insane, we know, but better to sound unsure and weird in the mirror than in front of your clients. Practice saying your confirmation statements out loud. Sales takes practice. People want to feel good about spending on themselves, so a conspiratorial tone also helps. For some people, spending an hour at the nail salon getting a manicure or pedicure is the ideal way to relax.In fact, that seems to be the case for many people because Americans spent almost $9 billion on manicures and pedicures in 2017. One of the greatest challenges of running a salon is discovering unique ways to increase business without giving away services or retail for reduced prices (or for free!). But if you want to take your establishment to the next level, it’s also important to find ways to increase your walk-in traffic. Avoid giving away items you retail as gifts. Confirming your client’s decision to buy is as easy as saying “I really think this is the perfect solution for you.” Hearing your expert opinion again reinforces your client’s decision and helps them feel good about their choice. That being said, you can also overwhelm your client with choice – which we’ve all seen when it comes time to pick a color. When salon-goers are looking for their new salon, sometimes they determine that by driving by and seeing the exterior of a salon. Photo credit goes to Gina at Twinkle Farts! Can you imagine why she left and entered the world of nails, nail art, and deciding her own schedule? Required fields are marked *, Best Strategies To Improve Your Nail Salon Traffic. Ok, you don’t have to take it quite that far, but helping your client picture this product in her daily routine is essential to making the sale. It’s being ready with a “no, thank you,” at the register, a “no, thank you” to the perfume spritzer, and a “no, thank you,” when asked if we want fries with that. You’re on candid camera! Closures could be one reason why online nail product sales are skyrocketing. Identify the things that aren’t working (outdated scheduling template, improper/broken equipment, outdated products) and … Your email address will not be published. It is also needed to know that in most cases, nail salons also offer skin care services. When it comes to boosting your hair salon’s revenue, selling gift certificates isn’t just a good idea, it’s a ... 2. How lucky! These are the people who reliably turn to your shop again and again for the services they need. Obviously, no one should feel forced into buying something, so if you hear “you know what? Allinbrand specializes in website development, graphic design and online brand awareness. Increase your prices slightly if you are on the lower end. Nails: @matros. You already found out everything you need to know during the ask questions phase. Once the client has decided to buy, stop asking them questions. Learn how to market your nail salon to stand out from your rivals with these top marketing tips – from the Solopress team and owner of Essex salon, Hartes Beauty. You’ll want to make sure you have an assortment of brand that complement each other vs. compete with each other. 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