Have you ever looked down at your shopping cart during a grocery store trip and thought, “Why did I choose these items?” After all, supermarkets carry thousands of products (according to the Food Marketing Institute, the median number is 42,214), and you could have selected any of them. Placing your product near a competing brand increases the likelihood of shoppers considering yours instead. Our unconscious minds are not the enemies of our conscious minds, as many believe Freud told us. We can have a nice lunch at a coffee shop, and it will be a real event that took place. In other words, thinking consciously about the relationship between our conscious and subconscious mind and how it affects our lives is not something most people even consider outside the Freudian model that the conscious mind being that part of us that thinks and makes decisions, and that the unconscious mind is the part that, for example, automatically runs our bodies and other processes without our needing to think about whether or not we will. Imagine a being that inhabits the body with the conscious mind, and rules the five senses, involuntary muscles, emotions and intuition. By paying attention to the subconscious ways you help your customers make a choice they are happy with, you create a win win for everyone involved. Exactly! Here are some examples of the power of the subconscious mind: PHOTO GALLERY. To use an analogy, we can view a garden plot – the dug up earth in your backyard – as the subconscious mind. The bulk of your actions, beliefs, your HABITS and what you decide to focus on daily are directed and orchestrated by your subconscious … “Affect in the aftermath: How goal pursuit influences implicit evaluations.” Cognition and Emotion 25.3 (2011): 453-465. Much of our thinking is subconscious, we couldn’t focus our conscious minds on a hundred things at once like the subconscious does routinely… monitoring balance, perception, body functions, memory storage and retrieval, etc, etc. 5 Examples of Unconscious Bias We Take For Granted. Actually, anyone who would suggest such a thing would just sound like an idiot. When we watch eye tracking videos, we can see when the shopper’s eye is in fixation mode and what it fixates on. It never questions what you tell it. There is also one more interesting related fact about the subconscious mind. Not fully conscious; imperfectly aware. Unconscious, also called Subconscious, the complex of mental activities within an individual that proceed without his awareness. Shoppers are most likely to fixate on things that are located in a zone from 10 degrees above eye level to 30 degrees below it. When it comes to the subconscious, its ways are beyond knowing. The still periods, which last 100 to 400 microseconds, are called “fixations.” Your brain can only take in information from fixations – anything seen for under 200 milliseconds is lost. All the automatic reactions and actions define the subconscious mind. From this space, if we lay our desires and intentions, we can manifest and create intentionally in a more effective manner. You may not even notice that you’re having these reactions, but they are strong enough that they can cause you to act. The Large Majority of your Life Experience is Brought about by your Subconscious MindMost of your results in life, the actions you take, your thought process, and even what people like to call circumstances are brought about by your subconscious programming. Trying to fool your subconscious being into bypassing a prime directive almost never works; he or she knows all your tricks! Mostly subconscious defense mechanisms such as dissociation, repression, rationalization, and denial hinder conscious practices of being honest, transparent, and vulnerable that foster intimate connection, enriching relationships, and happiness. Here are 3 of the most important elements to successfully using your Mind Power of which most people are not aware. He explained that “man” is the “conscious mind,” and “woman” (or wife) is the “subconscious mind.” When you read about “obedience,” what you are actually reading is the creation process using a human analogy. Why Your Subconscious Mind Can Do Anything. And they often don’t really know, or simply make up reasons to explain why they bought certain items. The word “subconscious” literally means below awareness. It pretty much governs what you do, day in and day out. Is the picture or text particularly compelling? 1. 95% of our behavior and decisions are controlled by the subconscious mind, according to a study by Dr. Julia Mossbridge and associates. (whatever)”, or… “I’m GOING TO (whatever)”, you’re thinking in the future which the Subconscious knows nothing about. Is that not one of the most wonderful examples that we are given to illustrate how our subconscious works? Finally, this is one of the most important things I feel people don’t know about the subconscious. Top 10 Reasons Why We Are Addicted To Top 10 Lists, The Most Effective Subconscious Mind Power Technique in the World, The Single Most Effective Productivity Tip – From 22 Experts. Visualization is so powerful, in fact, that according to. Almost all brain activity happens on a subconscious level. Many people don’t deploy the term “choose” effectively enough in their lives. Eye Tracking. Your beliefs influence your behavior. Approx. After your product makes the consideration set, it needs to beat the competition by being perceived as the better product. From our inner knowing, we see things with a viewpoint of empathy, compassion and understanding (contrasting with the human animal’s mentality of survival fears, greed and competition). Examples Of Subconscious Actions. One study found that white names receive 50% more callbacks for interviews than African American names. It’s pretty amazing. Paul Waldman. Seconds later a bomb exploded, which most likely would have killed him had he been inside his vehicle. Consider your drive to work– it becomes a subconscious action whereby your mind drifts into a dream state while your body takes you to your destination without even a second thought. Martin Haracz                                           Farouk Radwann. The sense of smell can be a subconscious influence on our actions. For example, have you ever thought about someone and then unexpectedly hear from or see them? And, in a way it does. See the classic study, Shafir, Eldar, Itamar Simonson, and Amos Tversky. A question that allows for this is: “What else is possible that I have never yet considered?” With a question like this, the subconscious mind must automatically go searching for something unknown, because it has already considered every possibility it is aware of. Additionally, with the subconscious mind, the contents of a book can be scanned into the brain in a few minutes, as per “Light Speed Learning”.​. Instead, the focus is often on our conscious mind, which contains the critical thought function of our brains. In addition, habit formation in control, is a major function of the subconscious part of your mind. The subconscious mind is a part of our mind, which we are not aware of. Even though we do not realize it, our subconscious has a way of guiding us through life. It works on the principle of least effort, follows the path of least resistance. The subconsciousness is often best described using the iceberg metaphor. What many people fail to realize about the subconscious mind is it’s vast complexity and potential. I like the idea of being able to program it to work more for my in my daily life was intriguing. It’s like updating the operating software on your computer from Windows 95 to Windows 8.”. There are a few very interesting facts that most of my clients are not aware of when we talk about the subconscious mind, and when I start showing them the evidence of that in their life they are absolutely shocked! It can reveal to us anything we need to know for a specific subject, at any time. This, he emphasized (more than once! Do you know the difference between your Conscious versus your Subconscious mind?” She’ll probably answer something to the effect of, “Well, Sure, Kath! It guides us and motivates us through intuition in order to fulfill our purpose. Not fully conscious; imperfectly aware. It has access to universal knowledge and reflects our true nature which is unconditionally loving. It’s open for business and constantly working, absorbing information in the background even we’re not paying attention. Three main levels of mind models. 0. We engage the right brain when we meditate – the left brain moves into a state of rest and the right brain is allowed to be more engaged and brought forward. When we combine eye tracking with biometric equipment that measures pulse, skin conductivity, brain waves and facial expressions, we can see which items cause which reactions: excitement, relaxation, confusion, positive emotions, negative emotions, etc. But in order to do that, you have to get shoppers to fixate on the product, subconsciously enter it in the consideration set, then consciously pick it up and put it in their basket. Every experience, fact, situations, actions are the result or reaction of our subconscious to our thoughts/beliefs. The subconscious mind absorbs millions of bits of information 24/7 whether we are awake or asleep. But modern technology is helping us uncover the mystery of how the subconscious drives shopping behavior. When I’m unconscious, I’m not awake or thinking.”, Then I might say, “But Sue, I asked about the SUBconscious… what about the SUBconscious?”, Sue might look a little puzzled, and as she thinks about it, she might finally say something like, “I guess it’s what’s happening UNDER my consciousness?”. You make these decisions based on the programming of your subconscious mind. Conscious actions can become subconscious actions. Becoming Aware of Subconscious Mind Patterns . What does subconscious mean? In more modern day terminology, we refer to it as “The Universe”. But eye tracking research reveals that many purchase decisions aren’t driven by logical considerations; in fact, they aren’t driven by conscious consideration at all. With all of the control that our subconscious has over our thoughts and actions, we do very little to consciously influence it. Also controls other functions in your backyard – as the subconscious mind ‘! 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